In a groundbreaking new study, scientists at Some University have discovered that a single molecule may drive people to perform that complex behavior we’ve all observed. Though other researchers consider the results of the small, poorly structured experiment misleading, a well-written press release ensures that their criticisms will be restricted to brief quotes buried near the bottoms of most news stories on the work, if they’re included at all. “This is a real game-changer for our understanding of this complex behavior, which has affected so many lives,” said Wannabe Famous, PhD, who directed the study.